Sony’s decision to entrust AMD with designing the custom processor for the PS4 proved to be a turning point for both companies. The PlayStation 4’s phenomenal success, selling nearly 120 million units, was a massive financial win for AMD. The revenue generated from supplying these processors provided a lifeline, preventing a potential collapse according to a senior AMD employee.
This story is a testament to the power of strategic partnerships in the tech industry. A single product, especially one reaching such a massive audience, can significantly impact a company’s fate. The PlayStation 4’s popularity not only solidified Sony’s dominance in the gaming world, but it also secured AMD’s future. This financial cushion allowed them to develop the innovative Zen architecture that continues to power their processors today.
