Apple has launched a new ad campaign to highlight the Camera Control feature in its iPhone 16 series, targeting photography enthusiasts and casual users alike. The campaign focuses on how this feature offers advanced manual control over camera settings such as exposure, white balance, and focus, making it easier for users to fine-tune their shots.
The Camera Control feature in the iPhone 16 provides flexibility and precision, allowing users to adjust shutter speed, ISO, and other settings typically found in professional cameras. Apple’s new ad illustrates how this tool can be used to capture high-quality photos in a variety of settings, making the iPhone 16 a strong option for those looking to experiment with advanced photography techniques.
In addition to manual controls, the ad campaign emphasizes the iPhone 16’s ProRAW support, which lets users capture images with maximum detail for post-editing. This move is a clear signal from Apple that the iPhone 16 can serve as a substitute for standalone cameras for many users, giving them the creative control they seek without needing extra gear.
The new ad campaign is expected to strengthen the iPhone 16’s appeal, particularly to those who value mobile photography and want to push the limits of what they can achieve with their smartphone.
