Google is preparing to introduce a new section in the Play Store, specifically tailored for extended reality (XR) applications. This addition is expected to simplify the discovery of apps designed for XR devices, including AR (augmented reality), VR (virtual reality), and MR (mixed reality) platforms. As the XR market rapidly expands, the move highlights Google’s intent to support this evolving tech ecosystem.
The dedicated category aligns with Google’s XR ambitions, particularly as Android versions such as Android 14 and beyond include features optimized for immersive technologies. The change is designed to benefit both developers and consumers—developers gain greater visibility for their creations, while users enjoy streamlined access to curated XR content. It may include apps for gaming, virtual collaboration, immersive learning, and other interactive experiences.
This update comes amidst increased competition in the XR space, with companies like Apple investing in Vision Pro, and Meta driving adoption with its Quest series. Google’s rumored XR headset and existing AR capabilities within Android devices position the company as a growing contender. A dedicated category also underscores Google’s strategy to stay competitive and relevant in this expanding field.
The new XR category is expected to showcase applications compatible with major devices, such as Android-based headsets, AR-enabled smartphones, and third-party gadgets like Meta Quest. Google may also provide tools to help developers optimize apps for XR environments and boost user engagement through better discoverability.
Announcements about the launch timeline or specifics may surface during major tech events like Google I/O 2024 or subsequent Android updates. If successful, the move could help standardize and popularize XR apps, bringing immersive technology closer to the mainstream.
