For a considerable time, HMD Global has proudly housed the Nokia brand under its umbrella, often touting itself as the “home of Nokia phones.” However, a noteworthy shift appears to be underway, as HMD Global signals its ambition to carve out a distinct smartphone identity, bearing the “HMD” label, separate from the Nokia legacy.
This intriguing revelation comes directly from the CEO and leader of HMD Global, Jean-Francois Baril, who chose LinkedIn as the platform to share their vision. He disclosed that HMD Global is actively working on the creation of its HMD smartphone brand, destined to play a pivotal role in the company’s upcoming smartphone product lineup. Furthermore, he underscored HMD’s steadfast commitment to developing technology tailored precisely to user needs, with a strong focus on elevating user experiences and meeting the ever-evolving requirements of society.
It’s essential to clarify that this transition doesn’t imply HMD Global’s abandonment of the Nokia brand. Instead, they intend to continue their efforts in nurturing and evolving Nokia phones, ensuring a harmonious coexistence of both brands. In the foreseeable future, consumers can also look forward to exciting collaborations with “novel and captivating partners.”
Within the same LinkedIn narrative, HMD Global takes pride in its rapid ascent as a 5G smartphone manufacturer, marked by consistent year-on-year growth. Much of this growth can be attributed to the rejuvenation of Nokia phones over the past year. Now, the company stands on the cusp of independently entering the smartphone market, driven by a vision to reshape the telecommunications landscape, all while staying attuned to the evolving needs of communities.
