Instagram has rolled out a significant update that allows users to include up to 20 photos or videos in a single carousel post, doubling the previous limit of 10. This change was officially announced in early August 2024 and is now available to users worldwide. The decision to expand the carousel capacity aligns with Instagram’s ongoing efforts to encourage more creative and diverse content sharing on the platform.
The ability to share more content in one post is expected to enhance user engagement, particularly for those who enjoy creating detailed photo dumps, sharing event highlights, or storytelling through multiple images and videos. Previously, Instagram users often had to split their content across multiple posts if they wanted to share more than 10 items. Now, they can compile all their content into one seamless carousel.
This update also brings Instagram closer to its competitors like TikTok, which already allows a more extensive range of content in a single post. Instagram’s focus on “views” as the primary metric for content performance further emphasizes the platform’s shift towards encouraging more comprehensive content sharing, rather than just focusing on likes and follower counts.
With this new feature, users can better showcase their experiences and creativity, making it easier to engage their audience with richer, more dynamic content
