Meta Verified, initially reserved for individual accounts, has now expanded its premium verification service to encompass business accounts on both Facebook and Instagram. This shift signifies Meta’s commitment to acknowledging and elevating businesses within its ecosystem.
Launched earlier this year, Meta Verified was originally exclusive to individual users, leaving business accounts without access to this sought-after feature. However, the subscription fees for business accounts seeking access to premium features and the prestigious blue checkmark badge come at a higher price, nearly double the cost of individual subscriptions.
Pricing Details for Meta Verified Business Accounts
For businesses, the subscription fee for a single account on either Facebook or Instagram is $27.99 per month when signing up through the app or $21.99 per month through the website. Additionally, business owners have the option to subscribe to both Facebook and Instagram for a combined fee of $24.99 per month.
In comparison, Meta charges individual accounts significantly less, with monthly subscription fees ranging from $12 to $15. The substantial increase in subscription cost for business accounts prompts the question of whether they will gain access to unique features.
Regrettably, there are no differences in the features provided. Business owners will still receive the highly coveted blue checkmark badge, protection against account impersonation, and expedited access to account-related support. Furthermore, Meta Verified business accounts will enjoy enhanced visibility in search results on both Facebook and Instagram.
The expansion of Meta Verified to business accounts underscores Meta’s dedication to recognizing and promoting businesses on its platforms, albeit at a higher subscription cost. This strategic move aims to help businesses enhance their online presence and credibility in the digital realm.
