Attention all link shorteners! A familiar face is about to fade into the digital sunset. Google has announced the upcoming closure of its URL shortening service, goo.gl. This once-ubiquitous tool, used to transform lengthy URLs into bite-sized, shareable links, will cease creating new links on August 25, 2025.
This decision reflects Google’s strategic shift towards Firebase Dynamic Links (FDL), its more feature-rich offering in the URL shortening arena. FDL boasts several advantages over goo.gl. Imagine directing users to specific content within an app, creating customized links for different platforms, and wielding the power of detailed analytics – all with FDL.
Don’t fret if you have existing goo.gl links; they’ll continue to function until the deadline. However, to ensure uninterrupted link functionality after August 25, 2025, Google strongly encourages users to migrate to FDL or explore alternative URL shortening services.
The discontinuation of goo.gl signifies Google’s ongoing quest to streamline its services and prioritize those offering the most value to users. With its advanced capabilities and tight integration with the Firebase platform, FDL is seen as the clear frontrunner for the future of URL shortening. So, it’s time to say goodbye to goo.gl and embrace the new era of dynamic linking ushered in by FDL.
. Learn more about the discontinuation date, alternative solutions like FDL, and how to ensure your links keep working.){kind=link}