While Sony hasn’t offered specific reasons for their continued absence, the success of their online events likely plays a major role. These digital showcases allow Sony to control the narrative, schedule announcements at their convenience, and reach a global audience without the logistical and financial burdens of physical events.
This move by Sony reflects a broader trend within the gaming industry. Companies are constantly seeking new and more efficient ways to connect with their audience. Online events offer several advantages over traditional physical conventions. They provide greater flexibility, allowing companies to tailor presentations to specific regions and demographics. Additionally, online events boast superior scalability, reaching a global audience simultaneously without geographical limitations.
PlayStation’s decision to skip Gamescom 2024 underscores the evolving nature of gaming events. The rise of online platforms and the effectiveness of digital strategies suggest a potential decline in physical event participation. As companies continue to refine their online strategies, we can expect virtual showcases to become even more prominent in the future.
