TikTok has recently announced a series of AI tools updates designed to enhance the video creation experience and improve advertising efficiency on its platform.
TikTok Symphony
One of the new tools is called TikTok Symphony. This new tool from TikTok offers a variety of generative AI tools, where users can create automatic scripts and even produce short videos using only AI. It is designed to make it easier for users to create engaging content.
By using AI, users can of course create videos without having to spend a lot of time and effort, which will certainly be more efficient. The presence of TikTok Symphony is a new trump card for TikTok in its competition with technology giants like Meta and Google.
TikTok One
In addition, TikTok has also launched TikTok One. This is new access for advertisers to find nearly two million creators and agency partners on the app. So brands can collaborate with the right partners in the TikTok creator ecosystem to deliver more targeted product campaigns.
TikTok Has a Great Influence When Buying
Latest data shows that TikTok’s influence on users’ purchasing decisions is quite significant. Around 61% of TikTok users have made online purchases through the app, while another 52% have researched car features through the platform. This shows that TikTok has a big impact on users’ major purchasing decisions.
TikTok Change Makers Program
In addition to advertising tool updates, TikTok also announced the Change Makers program, which was launched a day before their product updates at the TikTok World 2024 event. The program recognizes the efforts of 50 creators who have made significant contributions and donates $1 million to over 30 non-profit organizations.
