“Twitter,” now rebranded as “X” under Elon Musk’s ownership, has made a substantial commitment of $20 million to compensate content creators. This announcement was made by X’s CEO, Linda Yaccarino, reaffirming the platform’s strong dedication to supporting its content creators. The revenue-sharing program was launched in July and comes with specific eligibility criteria.
To be eligible for X’s ad revenue-sharing program, accounts must meet certain requirements, including having a minimum of 500 followers and generating at least 5 million impressions over the past three months. The program focuses on monetizing ads that appear on content creators’ profiles and posts.
A Mutually Beneficial Partnership for X and Creators This ad revenue-sharing initiative stands as a mutually beneficial solution for both X and the content creators who contribute to the platform’s vibrancy. Historically, Twitter had faced challenges in generating significant revenue from its bustling social media platform, leading to its acquisition and transformation into “X” by Elon Musk. The introduction of the ad revenue-sharing program not only benefits content creators but also enhances X’s attractiveness to advertisers.
As content creators strive to produce engaging and compelling content, advertisers gain the opportunity to reach a broader and more engaged audience, ultimately contributing to an increase in X’s overall revenue.
In summary, X’s allocation of $20 million to compensate content creators through its ad revenue-sharing program underscores its commitment to nurturing its creative community and strengthening its position in the competitive social media landscape.
